How to Improve Website User Experience?

User experience is a never-ending process. By the time you publish your first post on your first website, you need to think of ways to improve user experience in order to ensure that your target audience never loses interest to your site. A good UX can also establish a trust that will allow you to gain more followers, eventually gaining you lots of traffic and finally, profit. In fact, when you focus on implementing a stellar user experience, you can forget about SEO, content optimization and the likes because those things are already under the belt of a great UX. With a great UX, you can gather more followers, which will eventually lead to more traffic and finally more sales.

Improve Interface

The UI is an important part of any software and websites/web applications. Make sure that your UI is pleasing to you and avoid making your website look crowded – that is adding too many texts – use whitespace. Images added to your website should be clear and crisp – avoid using pixelated images.

Your website copy should be skimmable and easy to read.  Add headings and subheadings to highlight different chunks of your copy. In addition to that, your contact information should be easily accessible or is prominent so users won’t have a hard time contacting you.

Adding videos and images as a supplement to your text content is also a great idea to draw user’s attention to important messages.

Improve Content Delivery

Your content should be written for the web – it should be easy to read and digest, is short and concise (unless you are writing a review or an opinion related post) and just like we said earlier, it’s better if you can accompany it with images or videos to enhance the content presentation. And this one is always important – your content should be relevant to your audience/niche.

Your grammar shouldn’t be the best, but make sure you have proper mechanics and make sure that you can get your message across – especially if you are targeting an international audience. Make sure that your message is clearly delivered, using English that can be easily understood by everyone in the world.

Improve Usability

Usability is how your users use your website with ease. The number one things in our list under usability is the website’s speed. Implement minification, image optimization and web server compression to speed up your website’s loading times. If possible, try to choose a web host that can offer a powerful dedicated server to make sure that your website won’t have any speed issues as well as downtime problems.

Optimizing images could be a bit tricky – sure you need to compress them to save bandwidth but don’t sacrifice quality – there are many lossless compression methods and most web hosts offer them for you to utilize on your website.

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UX is the Core of Web Design

If you are a web designer, you know that designing a great website encompasses the need for a great user experience. Without good user experience, your web design is simply nonsense. Who would want to visit a website that looks so elegant but is so hard to use and understand? No one would like to visit and use it, unless one is desperately in need of something from your website or company or business. That being said, UX is the core of web design. It is imperative and essential for web design because without UX, web design isn’t complete.

What is UX?

UX stands for user experience. This is the experience your users feel when using your website or application. Generally, by creating a great user experience design, users can easily use the website; find information they need and will ultimately accomplish their goals or your goals that ends in profit.

Elements of UX

There are several elements of user experience design that are used in order to produce a great UX. Here are they:

Visual Design is commonly known as graphic design, communication design or visual communication and it represents the aesthetic aspect or front-end interface of any user interface. Its purpose is to utilize visual elements like graphics, colors, icons, symbols and more to convey message to its audience.

Information Architecture is the art and science of organizing information for the end-users to easily find and utilize. Information is about objects, which ranges from website, images, applications and others. Information is also connected to metadata, which describe and represent content objects such as documents, people, process, and organizations.

Information structuring, organization and labelling are also a part of information architecture and it defines a way to organize data in order for the end users to easily use and find their desired information.

Interaction Design is believed to be a core part of building a great user experience. This has an important role in defining what best works for end users. These are some of the things to consider in interaction design:

  • Create the layout of the interface
  • Define Interaction patterns best suited in the context
  • Incorporate user needs collected during User Research, into the designs
  • Features and Information that are important to the user
  • Interface behavior like drag-drop, selections, mouse over actions, and so on
  • Effectively communicate strengths of the system
  • Make the interface intuitive by building affordances
  • Maintain consistency throughout the system

Usability is the ability of making a product, service, website or application to help users achieve specified goals with ease, effectiveness and satisfaction.

Those are some of the element of user experience design. As you can see, UX is focused in making a website desirable for end users.

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Skills of a Great UX Designer

User experience is one of the core fundamentals of a great web design. By planning about making a great user experience for your users, you are also creating a great web design. In other words, these two principles are always side-by-side and they should be done together. With that in mind, if you want to become a UX designer, then you must have the skills needed to fulfill your duties.

Responsive Web Design

With the continuous development in technology, more and more devices start to have the capability to access the internet. That means more screen sizes, different devices and more incompatibilities. That’s why the principle of responsive web design was born and it became the current solution for creating dynamic websites that can adapt to the current screen size and device of the user accessing the website. This makes user experience at its best, knowing that your customers can access your website anytime and anywhere you are.

Understanding your Users

In order to become a great UX designer, you have the ability to study and understand your user. Your website will probably fall under a certain niche, a category of something that caters or attract a group people of some sort. By understanding your user’s behaviors, likes, dislikes and possible disposition, you can create a great user experience that are perfectly suitable for them.

Rapid Prototyping

In the early days, new versions of software are released every year. Nowadays, software updates are released every month and there are even releases updates every week. But websites are different because they need to be updated on a daily basis! With the rapid change in technology and inconsistency of internet devices, you need to make sure you are updated to the last minute. It’s very hard to evaluate a design without a prototype and rapid prototyping is a valuable skill that a UX designer needs.

Persuasive Design

Another important part of a UX designer’s skillset is the ability to create a persuasive design. In the near future, an app or a website with great look and ease of use won’t be enough because there will be thousands or even millions of competitors. Therefore, a great persuasive design will be very helpful to make you stand out among the rest.

Business Skills

As UX design continues to become a major part of websites and app development, UX designers will have to appear more and more on meetings, conversations and discussions. They will have to become comfortable in presentation, writing business case and dealing with business stakeholders.

A great UX designer should be flexible and they should also have the ability to react fast, make decisions and create rapid solution to a certain problem. Being a great UX designer will certainly pay off as they are the core of web design.

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