UX is the Core of Web Design

If you are a web designer, you know that designing a great website encompasses the need for a great user experience. Without good user experience, your web design is simply nonsense. Who would want to visit a website that looks so elegant but is so hard to use and understand? No one would like to visit and use it, unless one is desperately in need of something from your website or company or business. That being said, UX is the core of web design. It is imperative and essential for web design because without UX, web design isn’t complete.

What is UX?

UX stands for user experience. This is the experience your users feel when using your website or application. Generally, by creating a great user experience design, users can easily use the website; find information they need and will ultimately accomplish their goals or your goals that ends in profit.

Elements of UX

There are several elements of user experience design that are used in order to produce a great UX. Here are they:

Visual Design is commonly known as graphic design, communication design or visual communication and it represents the aesthetic aspect or front-end interface of any user interface. Its purpose is to utilize visual elements like graphics, colors, icons, symbols and more to convey message to its audience.

Information Architecture is the art and science of organizing information for the end-users to easily find and utilize. Information is about objects, which ranges from website, images, applications and others. Information is also connected to metadata, which describe and represent content objects such as documents, people, process, and organizations.

Information structuring, organization and labelling are also a part of information architecture and it defines a way to organize data in order for the end users to easily use and find their desired information.

Interaction Design is believed to be a core part of building a great user experience. This has an important role in defining what best works for end users. These are some of the things to consider in interaction design:

  • Create the layout of the interface
  • Define Interaction patterns best suited in the context
  • Incorporate user needs collected during User Research, into the designs
  • Features and Information that are important to the user
  • Interface behavior like drag-drop, selections, mouse over actions, and so on
  • Effectively communicate strengths of the system
  • Make the interface intuitive by building affordances
  • Maintain consistency throughout the system

Usability is the ability of making a product, service, website or application to help users achieve specified goals with ease, effectiveness and satisfaction.

Those are some of the element of user experience design. As you can see, UX is focused in making a website desirable for end users.

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Skills of a Great UX Designer

User experience is one of the core fundamentals of a great web design. By planning about making a great user experience for your users, you are also creating a great web design. In other words, these two principles are always side-by-side and they should be done together. With that in mind, if you want to become a UX designer, then you must have the skills needed to fulfill your duties.

Responsive Web Design

With the continuous development in technology, more and more devices start to have the capability to access the internet. That means more screen sizes, different devices and more incompatibilities. That’s why the principle of responsive web design was born and it became the current solution for creating dynamic websites that can adapt to the current screen size and device of the user accessing the website. This makes user experience at its best, knowing that your customers can access your website anytime and anywhere you are.

Understanding your Users

In order to become a great UX designer, you have the ability to study and understand your user. Your website will probably fall under a certain niche, a category of something that caters or attract a group people of some sort. By understanding your user’s behaviors, likes, dislikes and possible disposition, you can create a great user experience that are perfectly suitable for them.

Rapid Prototyping

In the early days, new versions of software are released every year. Nowadays, software updates are released every month and there are even releases updates every week. But websites are different because they need to be updated on a daily basis! With the rapid change in technology and inconsistency of internet devices, you need to make sure you are updated to the last minute. It’s very hard to evaluate a design without a prototype and rapid prototyping is a valuable skill that a UX designer needs.

Persuasive Design

Another important part of a UX designer’s skillset is the ability to create a persuasive design. In the near future, an app or a website with great look and ease of use won’t be enough because there will be thousands or even millions of competitors. Therefore, a great persuasive design will be very helpful to make you stand out among the rest.

Business Skills

As UX design continues to become a major part of websites and app development, UX designers will have to appear more and more on meetings, conversations and discussions. They will have to become comfortable in presentation, writing business case and dealing with business stakeholders.

A great UX designer should be flexible and they should also have the ability to react fast, make decisions and create rapid solution to a certain problem. Being a great UX designer will certainly pay off as they are the core of web design.

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